About us

We are a tiny independent British womenswear brand, championing eco-friendly and innovative natural fabrics.

We’re on a mission to create natural, sustainable fashion at fair prices. We are passionate about crafting high-quality, original garments designed for comfort and durability—simple, modern designs built to last.

From our cozy studio/warehouse in Deptford, Southeast London, our small team designs and develops each piece from the ground up, styles and photographs our collections, carefully hand-packs every order, and personally responds to customer inquiries. We’re like a local shop with a global reach, and we’d love for you to be part of our amazing community, supporting our mission to make sustainable clothing accessible to everyone.

Our Approach:

• Natural, Sustainable, and Biodegradable Materials

Championing natural and innovative cellulosic fabrics is at the heart of what we do. We carefully select high-quality fabrics and yarns, crafting each piece to be gentle on your body and kind to the planet.

• Body First, Optimal Comfort

We believe that no one looks stylish if they aren’t comfortable. That’s why we take a body-first approach, ensuring our designs provide optimal comfort without restriction. Our garments allow for easy, unrestricted movement throughout daily life.

• Confidence for Women of All Ages and Sizes
  In the fashion industry, most womenswear is designed for a UK size 10. However, the majority of women wear EU size 38 and above. We begin our design process with a size 42 EU, offering a more realistic reflection of the average woman’s body. We understand that lifestyle and body shape change over time, and we take this into consideration when designing our garments. While we are not perfect, we are committed to continually expanding our size range.

• Inspiring Calmness and Joy in Everyday Dressing
  Our clothing is made for everyday life. Each piece is simple, well-made, versatile, and features thoughtful details and originality. Forgotten Tribes embodies a relaxed silhouette, effortless elegance, and a calm, laid-back vibe. Additionally, all our pieces are designed to be easily mixed and matched, making getting dressed each morning an enjoyable experience.

Our Commitment to the Environment

We partner with manufacturers who use green energy and minimize pollution and waste throughout the production process. Slow fashion is at the core of our business—we design timeless styles that can be worn repeatedly and create garments made to last.

We believe the best packaging is no packaging, and we are constantly seeking ways to reduce plastic consumption and waste. We do not use unnecessary garment bags, hangtags, or marketing materials. Our shipping envelopes are made from FSC-certified paper and are fully recyclable and biodegradable.