About us
We are passionate about creating original, comfortable, and natural clothing for women of all ages and body types.
Thank you for stopping by Forgotten Tribes! We are an independent British womenswear brand based in Deptford, London. For the past 10 years, we have been dedicated to designing thoughtfully crafted, comfortable clothing for women of all sizes. Our small team, located in our Southeast London studio, designs and develops each piece from scratch, styles and photographs the collection, hand-packs each order, and personally answers our customers’ queries.
Our Approach:
- Body First, Optimal Comfort
We believe that no one looks stylish if they aren’t comfortable. That’s why we take a body-first approach, ensuring our designs provide optimal comfort without restriction. Our garments allow for easy, unrestricted movement throughout daily life.
- Natural, Sustainable, and Biodegradable Materials
Championing natural and innovative cellulosic fabrics is at the heart of what we do. We carefully select high-quality fabrics and yarns, crafting each piece to be gentle on your body and kind to the planet.
- Confidence for Women of All Ages and Sizes
In the fashion industry, most womenswear is designed for a UK size 10. However, the majority of women wear EU size 38 and above. We begin our design process with a size 42 EU, offering a more realistic reflection of the average woman’s body. We understand that lifestyle and body shape change over time, and we take this into consideration when designing our garments. While we are not perfect, we are committed to continually expanding our size range.
- Inspiring Calmness and Joy in Everyday Dressing
Our clothing is made for everyday life. Each piece is simple, well-made, versatile, and features thoughtful details and originality. Forgotten Tribes embodies a relaxed silhouette, effortless elegance, and a calm, laid-back vibe. Additionally, all our pieces are designed to be easily mixed and matched, making getting dressed each morning an enjoyable experience.
Our Commitment to the Environment
We partner with manufacturers who use green energy and minimize pollution and waste throughout the production process. Slow fashion is at the core of our business—we design timeless styles that can be worn repeatedly and create garments made to last.
We believe the best packaging is no packaging, and we are constantly seeking ways to reduce plastic consumption and waste. We do not use unnecessary garment bags, hangtags, or marketing materials. Our shipping envelopes are made from FSC-certified paper and are fully recyclable and biodegradable.